BrandWorld // Brand ID // Experiential Platform // Innovation // Advertising

JÄGERMEISTER CLIMBED INTO THE TOP-TIER OF SPIRITS BRANDS with a notorious signature serve … but not a well-defined brand. The lack of this foundation became apparent when the company’s decades-long climb started a downward spiral.

We set out to define the brand through its provenance — the mysterious Black Forest, as well as the sinister streets of Berlin — as a means of making Jägermeister relevant to GenZ. The brand positioning and BrandWorld laid a foundation for creative development of content, experiential, new product development, seasonal promotions and more. The brand design system flexes across the globe with a dauntless confidence, strict consistency and uber cool. But, of course, it’s German.

BrandWorld

As partner + creative director // OppermanWeiss // NYC // 2014-2016