BrandWorld // Advertising // Experiential Platform

Bombay Sapphire wanted to attract those who had gin at the periphery of their alcoholic repertoire. The brand — best-known for its iconic blue bottle — had under-represented equity in its global sourcing and unique vapor-infused distilling. All of this equity contributed to a premium offering but didn’t ladder up to a clear brand positioning.

The BrandWorld set up the brand as one for explorers … those in pursuit of sublime beauty. And, that foundation put us on a course to explore and share the exotic locations from where Bombay sources its 10 ingredients. We assembled a small film crew that documented a bespoke journey per location.

BrandWorld

In turn, Bombay inspired others to seek such rarified and refined beauty — in experiences of love and lust for life. That’s sublime…the brink that excites the senses, piques the intellect and lifts up life from its everyday hum. Which is exactly the power of a luxury brand.

Shout out to Filmmaker/Photographer Laurence Dunmore

As partner + creative director // OppermanWeiss // NYC // 2014-2016