Setting the stage, literally, for Detroit’s next great institution
Setting the stage, literally, for Detroit’s next great institution
Brandworld // Brand Identity // Brand Communications
DETROIT PUBLIC THEATRE WANTS TO BE THE NEXT GREAT INSTITUTION
in a city known for its crux of creativity and commerce. We felt that vision but knew it needed a strong brand foundation if it were to achieve its goal.
Our BrandWorld process helped DPT’s three fearless founders sharpen their vision and set a course that included a new identity,
a bespoke brand design system and the brief to build a permanent home.
BrandWorld
BrandAmbition
BrandExpression
The stage is now set. Season 8 premieres in DPT’s new home in Detroit’s arts district.
As head of design // Doner // Detroit // 2018-2021